Our Story

Since 2012 The Chapar has changed the way men think about shopping. In 2019 The Chapar was acquired new ownership and with that came a new vision to ensure that personal styling & shopping for men is more engaging and innovative than ever.

We are proud to say that The Chapar has been relaunched with a new focus on a dedication to offering a tailored and personalised service to our members, a large selection of premium brands, as well as redefining men’s shopping.

We want to create a community of driven, focused, and success oriented professionals and help our customers live the lifestyle they deserve, with a focus on memorable events and experiences. We now offer more than just personal styling.

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Our Mission

We want to help driven, focused, and success oriented professionals to excel in every area of their life by giving them the tools, advice, and understanding to dress well and look good so they are supremely confident in every situation and encounter and perceived in exactly the way they want to be. We will know we are successful when we have assisted 100,000 + men to become successful in their own lives and we are recognised throughout the country as a brand synonymous with assisting men in living successful lives.

- Edward Janes.

Our Values

Customer Commitment

We develop long lasting relationships that make a positive difference in our customers’ lives.

Quality

We provide outstanding service and work with quality brands, which together, deliver premium value to our customers.’ lives.

Integrity

We uphold the highest standards of integrity in all of our actions.

Teamwork

We work together, across boundaries, to meet the needs of our customers and to help our Company win.

Respect for people

We value our people, encourage their development and reward their performance.

Good Citizenship

We are good citizens in the communities in which we live and work.

A Will to Win

We exhibit a strong will to win in the marketplace and in every aspect of our business.

Personal Accountability

We are personally accountable for delivering on our commitments.

Diversity

As inclusive as our brands.

Our personal styling service is about more than just looking stylish, it is about providing you with the confidence and the lifestyle you deserve – and lifestyle begins with your wardrobe.